Communication and Graphic Design Coordinator



Class Description

Job Title: Communication and Graphic Design Coordinator Reports To: Communications Events Manager

FLSA Status: Exempt

General Description

The purpose of this position is to perform a variety of responsible professional and technical duties in support of the Office of Communications Events. The work involves ensuring successful promotion, attendance & coordination of all events and programs. Additionally, providing support with all marketing and communication needs related to the City of College Park programs and services, which may include: the design of various City publications, guides, digital mediums, and collateral; article writing and editing; maintaining and developing the City's social media strategy.

The person must exercise considerable independence and be well versed in methods to communicate reliable, consistent, and timely information about the programs, procedures, responsibilities, and activities of the City and the City Manager's office.

The job works under general supervision, independently developing work methods and sequences.

Duties and Responsibilities

The functions listed below represent the majority of the time spent working in this class. Management may assign additional roles related to the type of work of the class as necessary.

Essential Functions:

Designs and lays out various City publications, including but not limited to newsletters, guides, mailers, brochures, flyers, budget documents, handbooks, and other related documents.

Designs the City collateral, including but not limited to apparel, promotional items, signsbanners, event signage, and more.

Ensures that all public-facing information from the City is uniformly branded and designed.

Attends meetings and presentations as directed and prepares pre-event materials and post-event communications as necessary.

Produces and edits stories, news articles, web articles, social media messages, FAQs, and other forms of communication pertaining to City programs and activities.

Maintains and develops the City's social media strategy and communications, including a Facebook page, Twitter feeds, biogs, etc.

Writes executive communications such as speeches, memos, op-eds, and other internal and constituent correspondence.

Writes and creates brochures, pamphlets, reports, newsletters, and other publications such as the Residents' Directory, as required.

Assists with editing, format, and content of City websites, assuring uniformity, clarity, and a coordinated image.

Evaluates effectiveness and utilization of communication vehicles and recommend changes as needed.

Researches and prepares various reports, communications, special projects, correspondence, and other documents, including design, development, composition, content, and style.

Ability to speak and write clearly and concisely to various audiences and for different purposes.

Exercises considerable independence and is well-versed in methods to communicate and design reliable, consistent, and timely information about the City's programs, procedures, responsibilities, and activities.

Creates and edits videos.

Additional Duties:

May assist Events Planner occasionally

Provide support during city-sponsored functions and events Performs related work as assigned.

Responsibilities, Requirements, and Impacts

Data Responsibility:

Data Responsibility refers to information, knowledge, and conceptions obtained by observation, investigation, interpretation, visualization, and mental creation. Data are intangible and include numbers, words, symbols, ideas, concepts, and oral verbalizations.

Collects, classify, or formats data or information by a prescribed schema or plan to facilitate identifying and extracting useful information.

People Responsibility:

People include co-workers, workers in other areas or agencies, and the general public.

Provides information, guidance, or assistance to various individuals and groups of diverse cultures.

Asset Responsibility:

Assets responsibility refers to the responsibility for achieving economies or preventing loss within the organization.

Requires responsibility and opportunity for achieving moderate economies or preventing moderate losses by handling or accounting for materials, and supplies

Mathematical Requirements:

Mathematics requires the use of symbols, numbers, and formulas to solve mathematical problems.

Uses addition and subtraction, multiplication, and division and/or calculates ratios, rates, and percentages.

Communications Requirements:

Communications involves the ability to read, write, and speak.

Outstanding verbal and written communication skills with fluency in English. Reads procedures manuals and charts to solve practical problems, such as routine office equipment operating instructions; composes some reports, forms, and business letters, with the proper format; speaks compound sentences using regular grammar and word form.

Knowledge of social media, website development, print media, and other communication techniques. Ability to speak and write clearly and concisely to a range of different audiences and for various purposes. Must be able to deal effectively with all levels of City government, residents, staff, officials from State and local government, and community agencies

Judgment Requirements:

Judgment requirements refer to the frequency and complexity of judgments and decisions given the stability of the work environments, the nature and type of guidance, and the breadth of impact of the judgments and decisions.

Responsible for guiding others, requiring some decisions that may affect the individual, co-workers, and the general public; works in a moderately fluid environment with guidelines and rules but frequent variations from the routine.

Complexity of Work:

Complexity addresses the analysis, initiative, ingenuity, concentration, and creativity required by the job and the presence of any unusual pressures present in the job.

Performs skilled work involving rules/systems with almost constant problem solving; requires usual attention with short periods of concentration for accurate results and occasional exposure to unusual pressure. Must have the ability to adapt and learn quickly. Must have the ability to maintain confidential information

Impact of Errors:

Impact of errors refers to consequences such as damage to equipment and property, loss of data, exposure of the organization to legal liability, and injury or death for individuals.

The impact of errors is moderately serious - it affects the work unit and may affect others.

Physical Demands:

Physical demands refer to the requirements for physical exertion and coordination of limb and body movement.

Performs sedentary work that involves some walking or standing and involves exerting up to 10 pounds of force on a regular and recurring basis or sustained keyboard operations. Operates a variety of office equipment. Must be able to transport oneself to a variety of meetings and events.

Equipment Usage:

Equipment usage involves responsibility for materials, machines, tools, equipment, work aids, and products.

Handles or uses work aids involving some latitude for judgment regarding attainment of a standard or in selecting appropriate items. Uses small office equipment, including copy machines or multi-line telephone systems.

Unavoidable Hazards:

Unavoidable hazards refer to the job conditions that may lead to injury or health hazards even though precautions have been taken.


Safety of Others:

Safety of others refers to the level of responsibility for the safety of others, either inherent in the job or to ensure the safety of the general public.

Requires responsibility for the safety and health of others and the occasional enforcement of the laws and standards of public health and safety.

Minimum Education and Experience Requirements:

A bachelor's degree in communications, graphic design, public relations, marketing, or other related fields; or a minimum of three years of professional experience in communications, marketing, or graphic design any equivalent combination of training and experience.

A minimum of one year of professional experience in a municipal or public agency environment that provides the required knowledge, skills, and abilities.

Advanced knowledge of graphic arts, design, and marketing.

Professional-level skills in computer use, including but not limited to Microsoft Office, email, web-based applications, and keyboard skills.

Special Certifications and Licenses:

Valid Driver's License

Americans with Disabilities Act Compliance

The City of College Park, MD, is an Equal Opportunity Employer. ADA requires the City to provide reasonable accommodations to qualified persons with disabilities. Prospective and current employees are encouraged to discuss ADA accommodations with management.

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